do you know about digital marketing? what is digital marketing ?

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What is Digital Marketing  -:    In today's era, everything is offline. Internet has made our lives better and through this we can enjoy many facilities only through phone or laptop. We can do many things like online shopping, ticket booking, recharge, bill payment, online transactions (online shopping, ticket booking, recharge, bill payment, offline transactions) etc. through internet. Due to this trend of users towards internet, business is adopting digital marketing (digital marketing). If we look at the market data, about 80% of the buyers do online research before purchasing any product or service. In such a situation, digital marketing becomes important for any company or business. What does digital marketing mean? Digital marketing is very good and response to marketing your goods and services through digital means. Digital marketing is done through the Internet. We can connect to it through internet, computer, mobile phone, laptop, website adertise
1,161 comments

Google Search Updates to Quality Assessment Guideline

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Google Search Updates to Quality Assessment Guideline

Updates "Content quality" with "e-T" and adds guidelines on content expertise and interstitial pages.

On Thursday, Google updated its search quality evaluation guidelines for the first time since July 2018. The latest guides combine interstitial pages and content creator expertise, and more detailed instructions about "EAT" (expertise, authority, trustworthiness) within "Page Quality". In some sections.

Why should we care about it? Search Quality Evaluator Guidelines are guidelines that use to evaluate human quality ratters websites and SERPs. They do not directly affect ranking, but their decision is used to improve Google's search algorithm.

By including "E-A-T" in "Page Quality" it may be reflected that Google wants to contact the content that evaluates its quality ratings. Increased emphasis on intermediate pages within distracting ads / SC section can also mean that webmasters and advertisers using those techniques can see lower ratings. And, more detailed guidance about content creator expertise can put doubtful or low quality content under further investigation.

What is different - Although the document has increased to two pages (166), the table of contents remains unchanged with most of the guidelines. Below are the side-by-side comparisons of the previous guidelines (left) and the most recent version (right)

Advertisers who design developers on interstate pages or advertisements, and specially, should verify that their ads do not limit the ability of the users to use the main content of the page.

 In addition to this paragraph in digital marketing, the manufacturer's expertise clearly outlines the importance of highlighting the information presented in your content.

These modifications do not make much changes in many digital marketing guidelines, which show how quality rated websites evaluate, but they were meaningful enough for Google to update the document, which means that content creators Marketer and advertisers should also be aware of the them

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Comments

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