ppc full terminology

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Below is a list of words given below which is often used in PPC advertising. You must be complete with these conditions before proceeding.

Ad group
This is a collection of relevant keywords under one name. More than 20,000 keywords can be added to an ad group.

Ad network
An advertising network is an online business that specializes in matching advertisers from websites hosting the ad. Advertising networks work as brokers for both suppliers (and buyers (advertisers). An ad network relieves websites to install and invest in their ad servers and tracking software.

Ad position
Ad position is the order in which an ad is displayed on a webpage. For example, the ad position "1" means that the ad is displayed on the first webpage.



Call-to-action (CTA)
This is a marketing word that is used for the action performed by the visitors of that website.

The campaign
This is a series of relevant ad groups.

Click-through Rate (CTR)
This is showing a metric that how often a visitor clicks after seeing your ad. It can be defined as the number of impressions per thousand impressions. CTR is contributing to the rank of advertising.

Conversion
Conversion is the action a user wishes to click on an ad. This happens when a visitor takes action. For example, the user purchases based on the goals of the program sign up, deposits the inquiry form, look at a page or downloads it.

conversion rate
This is the measure of the success of the paid campaign. Those who do any desired work such as buying a product, filling a form, etc.

For example, on a particular webpage, 100 visitors come through PPC advertising, and three of those 100 visitors buy a product that sells the website, the conversion rate for that particular ad is three percent.

Cost per work or cost per acquisition (CPA)
This is the amount you pay for each lead, sign-up or purchase.

Cost Per Click (CPC)
It means that the amount you paid for each click on your ads

Cost Per Mill (CPM)
This is the amount paid for every thousand views of PPC advertising.

Destination URL
Where you want users to leave when they click on the ad.

Display URL
This is the name of a page of the website.

Geo-targeting
Distribution of ads at users' geographic location This allows advertisers to choose specific locations where they want their ads to appear.

effect
In the context of online advertising, it is a measure of the number of times an advertisement was seen, despite clicking on it. Whenever the ad is displayed, it is counted as an impression.

Landing Page
This separates any standalone webpage from the main website, on which the user lands.

Negative Keywords
They are those for whom you do not want your ad to appear.

PPC quote
This is the maximum amount of time to ensure that what time our advertisement says on which page